Empowering fitness professionals with expert financial support

Enjoy financial clarity, avoid costly mistakes, and build a profitable fitness business with our help.

Stuck In Survival Mode?

Passionate about building a business that is both meaningful and sustainable but constantly struggle with…

  • Unstable income
  • Cashflow problems
  • No financial insights
  • High overheads
  • Uncertain business life span

We hear you loud and clear – and we’re here to help!

Focus on your passion while we handle the numbers

At Fit Financials, we know how passionate you are about fitness and how much value you place on work-life balance and financial security. We know that your fitness business is more than a business to you – it’s your safe space.

This is why we come alongside your business not just as number-crunching accountants but as a partner who sees the bigger picture and can help you understand your finances - so you can focus on what you do best without stress or confusion.

#1 Accountants for Fitness Professionals

With over 20 years of experience as Chartered Accountants and Chartered Tax Advisors, we bring a deep understanding of the challenges fitness entrepreneurs like you face and offer fitness business accounting services designed to save you money and time and help you focus on what matters most - your clients.

Accountancy support tailored for the fitness industry

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Our clients adore these benefits that we provide

Specialised for Fitness Professionals

With deep experience in the fitness industry and a strong belief in work-life balance, we fully understand and meet all your needs with accuracy.

Clarity and Control Over Finances

Get a clear picture of your financial health at all times and make confident business decisions with ease.

Internal Finance Team

Have an entire team that can handle all your financial needs on speed dial at a fraction of the price.

Predictable and Transparent Pricing

Enjoy unlimited support at a fixed monthly fee, with no surprise charges.

Growth-Focused Financial Guidance

Get expert advice on budgeting, cash flow, and profitability strategies that help your business thrive.

More Time for What Matters

Focus on your clients and growing your business - leave the bookkeeping, payroll, and taxes to us.

Book a call

See what others are saying about us

Julie helped our business right from the start, with setting up our business, providing us with very helpful advice and helping us get to where we are today. She is highly experienced, knowledgeable and friendly and we have developed a great working relationship. We know where our business stands at regular intervals throughout the year giving us extra peace of mind. To us as a small business, it is indispensable having the backup of a professional accountant to assist on our financial side allowing us to concentrate and grow our business.

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Working with Julie has given me total clarity on my business finances, which was exactly what I needed to grow my revenue. She’s incredibly knowledgeable, but also so patient and responsive: there are no “silly questions” when you’re talking to Julie.Knowing that I can ask her anything and having her eagle eye on my accounts and tax returns gives me enormous confidence. It also means I spend much more time in my zone of genius (no more hours stressing over spreadsheets) which is so good for my business.

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Working with Julie has given me total clarity on my business finances, which was exactly what I needed to grow my revenue. She’s incredibly knowledgeable, but also so patient and responsive: there are no “silly questions” when you’re talking to Julie.
Knowing that I can ask her anything and having her eagle eye on my accounts and tax returns gives me enormous confidence. It also means I spend much more time in my zone of genius (no more hours stressing over spreadsheets) which is so good for my business.

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Download our free resources

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Financial Success for Gym & Fitness Studio Owners

Discover the 7 key tips for a profitable fitness business.

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Financial Success for Gym & Fitness Studio Owners

Discover the 7 key tips for a profitable fitness business.

Start with us in 3 simple steps

Book a discovery call

Have a brief chat with us to discuss your needs and get a clear fee proposal (no hidden fees involved).

Onboard and get set up

Once you approve our proposal, we’ll handle all setup on Xero, Hubdoc, and more, making your transition smooth and easy.

Gain clarity and focus on growth

Get access to regular financial updates and unlimited support so you can focus on growing a profitable and thriving fitness business.

Latest insights from our blog

April 8, 2025

Cashflow is King

Opening a Gym or Fitness Studio? The #1 Rule You Must Follow: Cashflow Is King

March 3, 2025

3 Financial Metrics Every Gym Owner Should Monitor Monthly

Owning a gym can be rewarding and challenging, especially when it comes to managing finances.

February 14, 2025

10 Expenses for Gym and Fitness Studio that should be reviewed annually

Operating a successful fitness business is as much about financial management as it is about fitness

Frequently asked questions

How do I know if Fit Financials is the right accounting partner for my fitness business?

Fit Financials specialises in accounting services specifically for fitness studios/gyms and fitness coaches. With years of experience serving small businesses like yours, we understand your struggles and challenges; from cash flow management to tax compliance. We’re here to help you gain financial clarity and grow with confidence.

How much does it cost to work with Fit Financials?

We offer a transparent, fixed monthly fee based on your specific needs, so you know exactly what to expect each month. This includes unlimited email and phone support, ensuring you have the guidance you need without hidden costs or surprises.

Will I have to switch my current accounting system?

If you’re not already using Xero, we’ll help you make the switch as part of our setup process. Xero is ideal for fitness businesses, allowing you to easily track expenses, manage cash flow, and access financial reports. We handle the setup and transition, making it as smooth as possible.

How much involvement is required from me during the setup process?

After our initial discovery call and onboarding call, we’ll take care of the rest. Our team will handle the setup, including integrating systems like Xero and Hubdoc. You’ll have minimal involvement, allowing you to get back to your business without any added stress.

How frequently will I receive financial updates and reports?

We provide periodical financial reports based on your needs, including cash flow projections, budgeting insights, and tax updates. This real-time financial data keeps you in the loop and empowers you to make informed business decisions.

What if I need help with a financial question outside of regular reporting?

We offer unlimited phone and email support, so if you have any questions or need advice, we’re just a call or message away. Think of us as your internal finance team - always here when you need us.

Can I switch to Fit Financials even if I’ve been with another accountant?

Absolutely! We handle all aspects of the transition for you, ensuring a smooth handover from your previous accountant. Our team will take care of gathering your financial records and setting up any new systems to make the switch easy and stress-free.

I’ve been doing my own bookkeeping and taxes and I’m really behind in everything, how much work is needed to get everything up to date?

If you’re behind on bookkeeping or tax filings, don’t worry! We offer catch-up accounting and financial clean-up services to get everything in order quickly. Once everything is up-to-date, we’ll help you stay organised and compliant moving forward. Leave the work to us.

How involved do I need to be in managing my finances once I start working with Fit Financials?

Our goal is to take as much off your plate as possible. We’ll manage the details—bookkeeping, tax filings, and financial reporting—so you can focus on running your business. With regular updates and unlimited support, you’ll always know your financial position without being bogged down by the numbers.

Spend less time on numbers, more on growth

Don’t let financial uncertainty hold you back and kill your business - Partner with Fit Financials for clarity, stability, and profitability while you do what you love.

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