Helping your fitness business to stay in shape

At Fit Financials, we empower fitness professionals with the financial clarity and support they need to build profitable businesses.

A financial partner for the fitness industry

We get it – keeping up with the numbers, taxes, and cash flow can make you feel constantly on edge, wondering if one wrong step could throw everything off track.

At Fit Financials, we take that pressure off by helping you understand exactly where your money is going, how your business is performing, and what steps you can take to reach your goals.

With clear monthly targets, real-time updates, and ongoing support, we’ll make sure you have the financial clarity and confidence to keep moving forward.

Our mission

We believe that every fitness professional deserves a reliable financial partner who truly understands their industry. Our mission is to support gym owners and fitness coaches fulfill their dream of owning a profitable gym/fitness studio and practice by providing accounting solutions that drive profitability and peace of mind.

Our values

Clarity

We simplify finances, giving you a clear view of your business health.

Integrity

We’re committed to transparency, honesty, and ethical practices in all we do.

Support

We provide unlimited guidance, helping you make informed financial decisions.

Growth

We focus on solutions that set your business up for long-term success.

Meet our Founder

Hi, I'm Julie!
I know firsthand how challenging it is to find balance when you’re running a business.
I started Fit Financials because, as a mum of four, I wanted a career that allowed me to prioritise both my family and my passion for helping small businesses thrive.
I know the risks, the unknowns, and that initial leap of faith it takes to step out of a secure job to follow your dream—trust me, it was scary for me too!
I trained with PwC Ireland, and for years after, I worked for smaller accountancy practices, managing a team providing accounting and taxation services for small and medium-sized businesses.
After I had my second daughter, I left my secure job to set up my accountancy practice, JMK Chartered Accountants. Running this practice provided the flexibility I needed at that stage in life.
Working with clients across a variety of sectors, I realised that my heart is in supporting people in the fitness world. Fitness and sports have always been a big part of my life. Growing up, I wanted nothing more than to work in fitness, but I was told I needed a “real” job and that my love for sports should stay a hobby. Now, after 20+ years, I’m finally able to blend my two passions—fitness and finance—and it feels like a perfect fit.
At Fit Financials, my goal is to be more than just your accountant; I want to be your partner, supporting you every step of the way as you build the business and lifestyle you’ve dreamed of. We’re here to make sure that you can focus on what you love, knowing your finances are in good hands.

Get in touch

When you have financial clarity, you can turn your passion into a profitable and sustainable business. Let’s help you do just that starting today!

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